Your company’s culture should be unique. That’s not just some feel-good phrase we like to throw around to make our HR teams happy. A great company culture can’t be a good fit for everyone, in fact it should strive to be only a good fit for very few. That’s how leaders can build the most loyal, purpose-driven teams and differentiate their business from their competitors, creating an atmosphere where innovators thrive and achieve impressive results.
A company’s culture should be unique like jalapeño, basil, and strawberry ice-cream. A great company culture can not be a good fit for everyone, in fact it should strive to be only a good fit for very few. That’s how leaders can build the most loyal, purpose-driven teams. The secret is being aware of what you want your company”s culture to be and doing what needs to be done to ensure that it happens. The journey isn’t easy but worth every ounce of energy spent.
When most people think about starting a business, they think about the product or service. They might have some thoughts about the culture of the company but for many entrepreneurs this is not their focus. People often think that a company’s culture can be changed to fit the needs of each person who joins their team, but that is not always true. A company’s culture should be unique like jalapeño, basil, and strawberry ice-cream. The best companies should strive to be only a good fit for very few. That way leaders can build the most loyal, purpose driven teams by hiring those with similar values and beliefs.
The culture of a company should be unique and only a good fit for very few. A great culture can not be a good fit for everyone, in fact it should strive to be only a good fit for very few. That way leaders can build the most loyal, purpose-driven teams. When an organization strives to create a great culture that is just right for them, they start building the foundation that attracts likeminded people who are willing to go above and beyond because they feel connected with their work and their coworkers. Those connections lead to creativity which leads to innovation which leads to growth which leads to success.
When a culture is different it attracts the attention of like minded people. This creates more loyal teams that see purpose behind their work. They do not need to be managed or watched as they are already self-motivated and self-policing. They want to be part of something, not because they were told but because they believe in the mission and want to contribute, which makes them happier employees!
Check out the importance of Hiring for Attitude Over Aptitude here.
Here are 5 Examples of Unique Company Cultures