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Purpose: The Key Ingredient for a Culturally Rich Company

Purpose: The Key Ingredient for a Culturally Rich Company

Purpose does not come easily or naturally to people or organizations. It needs to be cultivated and maintained in order to thrive and be useful in the business environment. Purpose must exist on an individual level as well as on a company level; employees and company culture are interdependent, and both must be nurtured in order to create an environment that fosters growth of both individuals and the organization as a whole. Here’s how you can begin cultivating your own purpose today, whether you have an established company culture or you’re just getting started with your first employees. The best thing we can do it build a culturally rich company.


Purpose Drives Vision

Make sure your organization’s purpose is well-defined. When communicating your company’s vision, make sure it aligns with your organization’s purpose. By ensuring that both of these aspects are clearly defined and aligned, you’ll create a clearer sense of what success looks like in terms of company culture. If these two things aren’t aligned, employees will lose motivation to work toward long-term goals.


Purpose Enhances Culture

When you’re looking to cultivate or enhance your company culture, your employees’ personal purpose will be at one of its most critical points. If you employee doesn’t have a sense of their own purpose, it is unlikely that they’ll be able to clearly communicate it to others. Not only does your organization want each member to feel like they’ve discovered their place within its mission but also that each individual has added meaning and value to it through his or her own unique contributions.


Improve Company Culture By Finding Purpose

Purpose is not something that’s easily found, created, or forced. Purpose must be explored and discovered by each individual in your organization. It important for you to ensure every employee has found his or her purpose at work, they can then share that purpose with their co-workers to create a culture that fosters personal development, relationships, and productivity. For more on cultivating company culture using purpose as its base please contact Shelly Leuenberger today!


How Do I Cultivate Purpose at My Company?

Creating culture isn’t easy. It requires time, effort, and dedication. I would never say that creating culture is easy . You cannot simply have to throw a dart on your company’s mission statement and let that be your guiding light. You must do it right and it will take some deliberate planning.


Check out why it’s important to have a Rich Company Culture here.

See another article I’ve written about How to Build a Culture of Opportunity here.

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