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Purpose? In Business? You’ve Got to be Kidding!

Purpose? In Business? You’ve Got to be Kidding!


So, you want to talk about purpose in business, huh? Well, buckle up because we’re about to dive into the wild world of finding meaning in your 9-to-5 grind. Get ready for some eye-rolling, some head-scratching, and maybe even a few moments of clarity. Because let’s face it, pursuing purpose in business can sometimes feel like chasing a unicorn through a rainbow. But hey, who doesn’t love a good challenge, right?

The “Why” Behind Your 9-to-5

Alright, kiddos, gather around because it’s story time at the office water cooler. We’re dissecting the giant, mysterious beast known as your “why” in the grand saga of the 9-to-5. Picture this: every morning, you zombie-walk into the office, plant yourself at your desk, and begin your daily dance with the keyboard. But amidst the symphony of clicks and clacks, have you ever stopped to ponder, “Why am I even doing this?” No, Susan from accounting, not for the free coffee.

Digging up your “why” is like going on an archaeological dig, except instead of unearthing dinosaur bones, you’re sifting through layers of motivation and ambition to find that golden nugget of purpose. It’s the difference between working because you have to and working because you want to—because there’s a mission you’re so fired up about that not even Monday mornings can dampen your spirits.

Think of your “why” as your professional North Star, guiding you through the darkest nights of endless spreadsheets and meetings that should have been emails. It’s the secret ingredient that transforms your daily grind into a grand adventure. And let’s be honest, finding and following your purpose at work is like joining an elite club where the membership fee is paid in enthusiasm and the dress code strictly prohibits cynicism.

So, before you hit snooze for the fifth time tomorrow morning, take a moment to ask yourself, “What’s my ‘why’?” And no, plotting revenge on the office printer doesn’t count. Let’s find that spark that makes your work more than just a job. Because, spoiler alert: your “why” is the plot twist in your career story that even M. Night Shyamalan couldn’t see coming.

Money Isn’t Everything (But It’s Right Up There With Oxygen)

Oh, money, you seductive green siren, whispering sweet nothings about security and status into our ears. Let’s not kid ourselves, folks—while we all dream of being so rich that our pet goldfish has its own butler, there’s more to the business game than just stacking paper. Yes, you heard it right. In the grand circus of business, money isn’t the ringmaster—it’s more like the guy who sweeps up after the elephants. Important, but not the main attraction.

Here’s the scoop: slaving away for a paycheck might keep your fridge stocked and your lights on, but it’s not going to fill that gnawing void where your passion and purpose should be partying. Imagine a world where every time you opened your wallet, a little voice said, “Congratulations, you’re making a difference!” instead of, “Congrats, you’ve earned enough for that extra guac!” That’s the world where purpose and profit are besties, high-fiving each other in the hallways of commerce.

Think of purpose as the secret handshake in the business fraternity. It’s what makes employees leap out of bed in the morning with more enthusiasm than a squirrel on espresso. It’s what makes customers cling to your brand like a life raft in the vast ocean of mediocrity. Money might fuel the engine, but purpose is the GPS system guiding you to the promised land of fulfillment and success.

So, before you sacrifice another slice of your soul on the altar of profitability, remember: chasing dollars without purpose is like buying a ladder without knowing what wall you’re going to lean it against. You might reach the top, but will it be where you truly wanted to go?

Check our the book: Purpose or Perish


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