A good company culture can be the difference between a stagnant, outdated business and one that thrives to new heights. If you’re not sure how to create an exceptional employee experience, or if you think you have one but aren’t sure what your employees really think of it, there are a few key areas you can focus on to boost employee satisfaction and retention. They’re pretty straightforward; don’t worry, you won’t need to go full Silicon Valley in order to make them happen! Here are three ways your company culture is hurting you—and how to fix them today.
Every employee is trying to make their next career move, especially when you’re a company where employees are in high demand. So how can you differentiate yourself from other companies? It all starts with your company culture. The employee experience is no longer about benefits and perks—those are expected. Instead, you need to focus on building a culture that makes your employees want to come into work every day! That means thinking beyond big parties and amazing office spaces.
Too many companies focus on perks and benefits to attract talent, but that’s only part of what makes for a great company culture. The rest comes from hiring talented people who will work well together. A company culture can truly make or break a business. Our own experience working with startups has shown us three ways your company culture may be hurting you
The first step in increasing your company’s culture isn’t more brainstorming. It isn’t even more creative thinking. The first step is realizing that culture is a product of behavior, not an idea on a whiteboard that comes to life when culture day rolls around each year. Instead, make it clear to your employees that their day-to-day decisions affect company culture every single day—and ensure you are making changes and decisions accordingly as well.
Most companies think their culture just happens, but every detail a company’s decision-makers and leaders put into place actually forms that company’s culture. When it comes to building your employee experience, don’t be afraid to ask employees for feedback on how things are going, what they like and don’t like about working there, etc.
The greatest companies develop a team of people that are empowered to contribute to company culture. While every company has its own culture, empowering your employees will lead to greater loyalty and productivity. A healthy, happy employee is a good example for customers and clients, but also creates an environment where great work can flourish. Developing a culture that fosters creativity, innovation and hard work is vital for companies of all sizes looking to attract top talent in today’s competitive job market.
Here is HBR’s take on the signs that Your Company Culture is a Liability